ICICI Direct is the largest retail stock brokerage firm in India.  It offers a wide range of investment to retail and institutional customers. It offers a complete suite of investment products like Mutual Fund & IPO, Online Equity Trading, Fixed Deposit, Bond, Derivatives Trading, NCD, wealth products, Home Loans, etc.

ICICI Securities is part of ICICI Group. ICICI Securities provides these services to more than 20,00,000 customers through ICICI Direct

It provides a unique feature such as 3-in-1 account, which includes ICICI Bank Account, ICICI Demat Account and ICICI Trading Account offering for retail stock market investors in India. It is very simple and efficient way to invest in various financial instruments. ICICIDirect provides timely pay-in and pay-out and hassle-free settlement.

ACCOUNT OPENING CHARGES:

Demat services	Charges
Trading Account Opening Charges	NIL
Trading Account Annual Maintenance Charges	Rs 700
Demat Account Opening Charges	NIL
Demat Account Annual Maintenance Charges	NIL

BROKERAGE CHARGES:

Brokerage	Charges
Equity Delivery	0.55%
Equity Futures	0.03% to 0.05%
Equity Options	₹35 to ₹95 per lot
Currency Futures	0.03% to 0.05%
Currency Options	₹10 to ₹25 per lot
Commodity	NA

TRADING PLATFORMS:

Trading Platforms	Features
Icici Direct Trade Racer	1. View all trending scripts within a single screen or interface. 2. With Live scanner feature, clients can instantly identify stocks that are making high or low. 3. With Heatmap feature, stocks high or low can be identified directly with colour coding without looking at data. 4. Customisable colour layouts and market charts.
Icici Direct Trade Racer	1. Live and streaming quotes. 2.Drag and drop widgets facilitation. 3.Up to 5 watchlists.
Icici Direct mobile application	1. Latest quotes, scrips, market updates can be analyzed. 2.Portfolio tracking and market movement. 3.Live research calls and market tips.

PRO’S & CON’S:

Advantages	Disadvantages
Trustable Brand	Low-Quality Customer Service.
Wide Offline Presence	Very Expensive.
Decent Trading Platforms